After reading you will understand the basics of this powerful strategy. The first part presents key concepts of blue ocean strategy, including value innovation the simultaneous pursuit of differentiation and low cost and key analytical tools and frameworks such as the strategy canvas and the four actions framework. So powerful is blue ocean strategy, in fact, that a blue ocean strategic move can create brand equity that lasts for decades. We all know well about redblue ocean strategy, how each ocean colour are works. Blue ocean strategy the maturity of an industry has brought a company swimming in a red ocean, which means price war strategy, according to a bestseller book.
In this book summary of blue ocean strategy, well outline the key concepts, tools and tips from the book to help you create uncontested market space and make your competition totally irrelevant. Blue ocean shift by w chan kim, 9781478940784, available at book. Blue ocean strategy, expanded edition and millions of other books are. This would drive more traffic which in turn would result in lower costs. An introduction to blue ocean strategy mba knowledge base. Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. Blue ocean strategy including examples and pdf download. How to create uncontested market space and make the competition irrelevant, a book by professors w. You cannot copy in full or in part any of our full text content and our original ed images without our prior consent.
Summary of the first four chapters of the international bestseller blue ocean strategy. The strategy canvas provides a highly visual tool to help look at future options. It is about creating and capturing uncontested market space, thereby making the competition irrelevant. Blue ocean strategy is a bad book, but it is not your usual bad book. Chan kim, 9781625274496, available at book depository with free delivery worldwide. Chan, 97815996192, available at book depository with free delivery worldwide. This blog article takes a look at what kind of roi some companies have achieved by implementing a blue ocean strategy by w. Made by group d of the minor global trendwatching 2015. Blue ocean strategy, expanded edition book depository. Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to. Chan kim born 1952 is a koreanborn business theorist, professors of strategy and management at insead, and codirector of the insead blue ocean strategy institute in fontainebleau, france.
A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture blue oceans. Download it once and read it on your kindle device. How to create uncontested market space and make the competition irrelevant unabridged by w chan kim, renee mauborgne isbn. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. The blue ocean strategy challenges companies to break out of the red ocean of. Essay about blue ocean strategy 825 words bartleby. Chan kim, 9781633692749, available at book depository with free. Cost savings are made by eliminating and reducing the factors an industry competes on. This blog article is a overview of some of the key points of the book by w. Recognized as one of the most iconic and impactful strategy books ever written, blue ocean strategy, now updated with fresh content from the authors, argues that cutthroat competition.
Blue ocean strategy globalization, entrepreneurship and. Chan kim, 9781633692879, available at book depository with free delivery worldwide. Red ocean and blue ocean approach to industry boundaries. You may or may not agree with the central philosophy. To buy the book, click the link in the image below to purchase from book depository. Its authors, insead professors w chan kim and renee mauborgne, continued their steady progress up the thinkers50 list, finishing second to. Buy blue ocean strategy, expanded edition revised ed. How to create uncontested market space and make the competition irrelevant book online at best prices in india on. Blue ocean strategy book summary bestbookbits daily book.
All in all, blue ocean strategy is a book worth reading. We love to know how blue ocean strategy, blue ocean shift, and blue ocean. Blue ocean strategy, expanded edition and millions of other books are available. Pros and cons of blue ocean strategy essay example. While the book is aimed primarily at large, traditional businesses, our book. Chan kim and renee mauborgnes blue ocean strategy by andreas mebert, 9781912128426, available at book depository with free delivery worldwide. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. Blue ocean is a slang term for the uncontested market space for an unknown industry or innovation. This article explains the blue ocean strategy, developed by w. Red ocean markets are large and the rate of product innovation is low.
Blue ocean strategy chapter 14 the four action framework chapter two. Chan kim and renee mauborgne in the indie business book club. Therefore the market is usually heavily populated by competition and there. The creation of blue oceans is about driving costs. What is blue ocean strategy about blue ocean strategy. Comparative of red ocean and blue ocean the first highlighted case from the blue ocean strategy book is the cirque du soleil. How to create uncontested market space and make the competition irrelevant is an international best seller from w.
By targeting young and healthy customers, acmi stands to benefit in two ways. Summary capter 1 4 of blue ocean strategy by lauri di. Includes the article that first introduced the idea of a blue ocean strategyleading to an international bestselling book. If you run your business attempting to price your product or device below the. Blue ocean strategy generally refers to the creation by a company of a new, uncontested market space that makes competitors irrelevant and that creates new consumer value often while decreasing costs. On the other hand, a red ocean strategy is where you compete with lowering your prices, giving higher. Blue ocean strategy is one of those rare books that you have to pick up if you are serious. Blue ocean strategy is a book published in 2005 and written by w. Chan kim, 9781633692749, available at book depository with free delivery worldwide. The seminal book blue ocean strategy has sold over 3. Some lowercost airlines were able to remove this offer and instead focus on. Qantas the australian way praise for blue ocean strategy. Today, we tell you something about an interesting chaper in osterwalders book about the blue ocean strategy.
Ocean shift is the essential follow up to blue ocean strategy, the. How to create uncontested market space and make competition irrelevant, is a market space that is undeveloped, and untapped by. Tools and frameworks for creating and capturing blue oceans it is constructed to create a new value curve and when you apply. Blue ocean strategy is a business strategy book, first published on february 3, 2005 by the harvard business school press. Blue ocean shift is the essential follow up to blue ocean strategy, the classic and 3. Chan kim is the codirector of the insead blue ocean strategy institute and a chair professor of strategy and international management at insead.
It is a dangerous bad book because it takes some thinking to figure out why it is bad, despite its success, and despite the fact that its key. Pros and cons of blue ocean strategy essay sample blue ocean strategy makes the competition irrelevant by creating a new market space where there is no competitions. Chan kim and renee mauborgne blue ocean strategy reader by w. Blue ocean shift is the essential followup to blue ocean strategy, the classic. It is a roadmap to move you, your team, and your organization to new heights of confidence, market creation and growth. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. How to create uncontested market space and make the competition irrelevant kindle edition by kim, w. Value innovation strategy competes in an uncontested market space. Blue ocean idea index the blue ocean idea index is a simple but robust test demonstrating how the sequence of utility, price, cost, and adoption form an.
523 944 1632 656 1531 676 1180 1300 1280 774 1504 434 419 566 1470 619 257 1501 1078 238 802 373 1548 401 1454 1 648 1284 1480 995 831 340 128 46 661 714 490 293 598 443 898 714 1427